We all know having a robust Corporate Social Responsibility (CSR) program enhances employee experience and retention, however, sometimes it’s hard to get the buy-in of those in charge. In order to create a real impact, it’s important for key leaders to be fully invested in your efforts.
Here are a few tips for getting executive buy-in.
Start with a grassroots effort
Before you approach leadership, work to develop internal case studies. Look for small opportunities to tap into your community’s desire to give. Maybe collect school supplies before that start of a new school year, or host a drive for toys during the holiday season. Consider hosting a letter writing event for a local retirement community or coordinating a volunteer day to pack lunches for those facing homelessness. These small activations are key to showing your leadership team that there is already a culture of giving in your office waiting to be activated.
Find a connection with your company’s core values
Does your company tout their commitment to sustainability? Does your work impact the community you’re located? Are there any minority communities that are widely represented on your team? If so, look for ways you can engage the community represented in these pillars. Leveraging the company’s mission and values creates opportunities for CSR to become more engrained in the day-to-day decisions of the company.
Look at competitors in your space
Many companies are prioritizing CSR, making it essential to understand how your competitors are engaging in social impact initiatives. Explore their websites, social channels, and CSR reports to gain insight into their giving strategies and sustainability efforts. This research not only helps your team shape a CSR plan that aligns with your business goals but also provides a clear picture of the broader CSR landscape within your industry.
Explain what CSR does for companies
A well-executed CSR program does more than enhance brand reputation, it’s a powerful driver of employee retention, talent acquisition, and long-term loyalty. Companies that invest in social and environmental initiatives create a workplace culture where employees feel valued, purpose-driven, and connected to a greater mission.
Think outside the box
CSR extends beyond charitable giving and volunteer efforts—it’s about fostering a truly inclusive and supportive workplace. This means hiring a diverse workforce, creating opportunities for individuals with disabilities, and cultivating an environment where employees feel empowered to grow and contribute. When companies prioritize equity, accessibility, and a thriving workplace culture, they don’t just support their employees—they build a stronger, more purpose-driven organization.
Find the right partner
Millie knows that creating a culture of giving is the first step to a successful CSR program. Our robust features allows companies to create a program unique to them. We create opportunities for you to authentically engage your employees where it makes sense for them. Plus, our platform is really easy to use.
Here are a few ways you can leverage Millie:
- Match: Support current employees globally and the impactful nonprofit organizations that inspire them with our corporate matching gift program.
- Campaigns: Leverage our pre-built campaigns, or make your own to mobilize employees around global events or local causes.
- Groups: Our page builder makes it easy to empower leaders of your ERGs. Highlight what’s happening, from giving campaigns to volunteer events to social events and more!
- Drives: Create small wins by hosting a goods donation drive event, a trash pickup drive, or an acts of kindness challenge!
- Volunteer: In-person or remote, our volunteering platform creates endless opportunities to bring your team together.
- Giving Madness: Engage your employees year round with gamified giving! Build a bracket with your company’s 16 favorite nonprofits, employees vote and donate the pool.
Ready to get started? Book a demo today.
