Can companies find the right fit for nonprofit partnerships? And if so, then how? First and foremost, you must remember that nonprofit partnerships are a two-way street. Companies want to find amazing nonprofit partners just as much as nonprofits want to find them. And the best way to do that is to find a partnership that fits. So how do we do that? Let’s take a look.
Here are a few things to consider when looking for partners:
- Industry/topic – What does your company do? What kinds of nonprofits would have interesting overlap?
- Location – Are you international, national, regional, or local? Who has similar geographic footprints?
- Size – Are you a small company? Medium? Large? Nonprofits to company size are off by a factor of 10 around employees count. So if a nonprofit has 10 employees a relevant “similar-sized” for-profit business might have 100 employees.
Many incredible partnerships don’t corelate to topic areas or industries. Let’s take a look at some great sample partnerships.
*Note that these are examples and not actual partnerships
Alex’s Lemonade Stand, American Foundation for Suicide Prevention, Gift of Life, Alzheimer’s Association
Healthcare, Insurance, Dental + Medical Practices, Pharma, etc.
Cigna, Heartland Dental, EPIC, CVS, Johnson & Johnson
Morris Animal Foundation, Louisiana SPCA
Animal Pharma, Animal Products, Pet Stores
Chewy, Petco, PetSmart, Zoetis, Bayer
Arts + Culture
Americans for the Arts, San Pedro City Ballet
Ad Agencies, Design Firms, Architects, Entertainment, Artists
Warner Bros, McCann, MediaCom, Netflix, Gensler, Perkins&Will
United Way, Community Foundations, Blue Star Families, Bottom Line
Varies on topic; Law Firms, Local Automotive, Retail, Real Estate, Construction
Kirkland & Ellis, Agero, Clark Construction, Coldwell Banker, Concord Hospitality
First Book, Pursuit, LEAP for Education, Raspberry Pi
Education Software, Tech, Retail, Real Estate, Construction
Teachable, Guild Education, Suffolk Construction
Earth Island Institute, National Arbor Day Foundation
Energy, Manufacturing, Consumer Goods
Green Fuel Technologies, First Solar, General Mills, P&G
Research + Public Policy
Council for Economic Education, Cold Spring Harbor Laboratory
Varies on topic
Examples for CEE: Betterment, Ellevest
City Harvest, Philabundance, Emma’s Torch, Laurel Foundation
Varies on topic; Food Industry, Retail, Real Estate, Construction
Suffolk Construction, Chipotle, Unilever
Human + Civil Rights
Equal Justice Initiative, Lambda Legal
Kirkland & Ellis, Latham & Watkins
UNICEF, Accion, Pro Mujer, Books for Africa, Pencils of Promise
Travel, International Co’s, Manufacturing, Freight
Delta, Airbnb, Samsung, MSC, UPS
St. Vincent De Paul Village, Jewish Community Center
Varies; focus on employee match vs. partnership