Finding the Right Fit: Company & Nonprofit Partnerships

corporate nonprofit partnerships

Can companies find the right fit for nonprofit partnerships? And if so, then how? First and foremost, you must remember that nonprofit partnerships are a two-way street. Companies want to find amazing nonprofit partners just as much as nonprofits want to find them. And the best way to do that is to find a partnership that fits. So how do we do that? Let’s take a look.

Here are a few things to consider when looking for partners:

  1. Industry/topic – What does your company do? What kinds of nonprofits would have interesting overlap?
  2. Location – Are you international, national, regional, or local? Who has similar geographic footprints?
  3. Size – Are you a small company? Medium? Large? Nonprofits to company size are off by a factor of 10 around employees count. So if a nonprofit has 10 employees a relevant “similar-sized” for-profit business might have 100 employees.

Many incredible partnerships don’t corelate to topic areas or industries. Let’s take a look at some great sample partnerships.

*Note that these are examples and not actual partnerships

Nonprofit Category
Nonprofit Examples
Company Category
Company Examples

Health               

American Foundation for Suicide Prevention, Gift of Life, Alzheimer’s Association

Healthcare, Insurance, Dental + Medical Practices, Pharma, etc.

Cigna, Heartland Dental, EPIC, CVS, Johnson & Johnson

Animals

Morris Animal Foundation, Louisiana SPCA

Animal Pharma, Animal Products, Pet Stores

Chewy, Petco, PetSmart, Zoetis, Bayer

Arts + Culture

Americans for the Arts, San Pedro City Ballet

Ad Agencies, Design Firms, Architects, Entertainment, Artists 

Warner Bros, McCann, MediaCom, Netflix, Gensler, Perkins&Will

Community Development

United Way, Community Foundations, Blue Star Families, Bottom Line

Varies on topic; Law Firms, Local Automotive, Retail, Real Estate, Construction

Kirkland & Ellis, Agero, Clark Construction, Coldwell Banker, Concord Hospitality 

Education

First Book, Pursuit, LEAP for Education, Raspberry Pi

Education Software, Tech, Retail, Real Estate, Construction

Teachable, Guild Education, Suffolk Construction

Environment

Earth Island Institute, National Arbor Day Foundation

Energy, Manufacturing, Consumer Goods

Green Fuel Technologies, First Solar, General Mills, P&G

Research + Public Policy

Council for Economic Education, Cold Spring Harbor Laboratory

Varies on topic

Examples for CEE: Betterment, Ellevest

Human Services

City Harvest, Philabundance, Emma’s Torch, Laurel Foundation

Varies on topic; Food Industry, Retail, Real Estate, Construction

Suffolk Construction, Chipotle, Unilever 

Human + Civil Rights

Equal Justice Initiative, Lambda Legal

Law Firms

Kirkland & Ellis, Latham & Watkins

International

Accion, Pro Mujer, Books for Africa, Pencils of Promise

Travel, International Co’s, Manufacturing, Freight

Delta, Airbnb, Samsung, MSC, UPS

Religion

St. Vincent De Paul Village, Jewish Community Center

Varies; focus on employee match vs. partnership