How one team redefined corporate wellness by incorporating community impact while overcoming logistic barriers
Walking the Talk: FCP Euro’s Innovative Approach to Wellness
The Millie success team is thoroughly impressed with how the FCP Euro team, led by Wellness Manager Nicole Batista, has thoughtfully integrated wellness and social impact, as well as their team’s individual needs, into the company culture. The “Good Steps Challenge” was a standout event, reflecting FCP Euro’s commitment to wellness and community engagement.
The Setup
FCP Euro’s annual steps challenge was reimagined with a new theme: the Good Steps Challenge. This year, the challenge incorporated a charitable twist. Employees formed teams to support one of three nonprofit organizations chosen from the winners of the company-wide Giving Madness tournament the previous December: The Boys and Girls Club of Milford, Habitat for Humanity, and Wounded Warriors.
Over six weeks, teams competed to accumulate the most average steps, with the winning team’s nonprofit receiving a $500 donation. The second and third-place teams earned $250 and $100 donations for their respective charities. By linking the challenge to their previous Giving Madness event, FCP Euro created a seamless continuity in their community (as well as team) engagement efforts.
Execution and Engagement
The Good Steps Challenge wasn’t just about physical wellness; it was about fostering a deeper connection among employees through a shared goal of giving back. Teams coordinated weekly wellness walks together, and nonprofit representatives came to speak with the team.
Nicole played a pivotal role in team engagement by creating a kickoff video that not only explained the challenge but also humanized the cause by featuring an FCP Euro employee who was a veteran representing Wounded Warriors. The video was well thought out with the popular social media trend, “Of course I…” and included representatives for each nonprofit.
The challenge saw significant participation, with employees across different departments and locations coming together to support causes they cared about. The event strategically integrated Millie by creating a campaign to coincide with the challenge that highlighted the three nonprofits with opportunities for additional support.
Habitat for Humanity did end up earning the most steps, and to celebrate, Nicole arranged a volunteer build day for the team, further solidifying the connection between wellness and community service.
FCP Euro is committed to social responsibility by offering 16 volunteer hours per year per employee.
Results and Reflections
The Good Steps Challenge was a success, both in terms of participation and impact. It served as a model for how wellness and community engagement initiatives can be integrated to create a positive and inclusive workplace culture. The event also highlighted the importance of tailoring community engagement efforts to the specific interests and needs of different employee groups – such as creating separate challenges for each location in the future.
Looking ahead, FCP Euro plans to continue evolving its community engagement strategies. This includes localizing events to better resonate with different employee groups (e.g., 3-4 volunteer day opportunities for production teams so as not to interrupt demand) and ensuring that wellness initiatives like the Steps Challenge are both engaging and impactful.
Nicole Batista’s thoughtful leadership and the team’s commitment to giving back have set a high bar for future initiatives at FCP Euro, making the Good Steps Challenge a prime example of how companies can overcome logistical barriers to work together toward a common goal.
